Over the course of the last decade, I’ve been grateful for the opportunity to work with some mighty smart people, at remarkable companies and places. I’ve gained an insiders view of the world of employee and service training. I was a spokesperson for the Fish! Philosophy, a dynamic video and book on creating customer connection and service, and so I was able to see first hand what kind of training they (mostly young) people were getting.
A large amount of what I’ve seen as customer service training programs, with its scripts and routines, is more likely to create constipation than creativity. It processes the human encounter, inserts ideas and agendas from others not present and attempts to rig the outcome. It often shunts the local impulse in favor of a distant director. It tends to take the multi-colored pallet of the human encounter, and the idiosyncratic, and turn it monochrome and generic. It’s not done maliciously, but a class of good intentions can’t replace what could be a vital conversation about the nature of service and personal values.
We are caught in the tension between two competing energies, between what is necessary and what is vital, between structure and chaos. On the one hand we want to minimize mistakes and interpretation, on the other hand we want the encounters to be alive and relationships that are tangibly real. All too often there is an intolerance of ambiguity and an over inflated value put on being responsible. While the thought of cultivating modest irresponsibility may seem counterintuitive, there is evidence that such irresponsibility can lead to innovation, new products, ideas and behaviors. If we don’t have a tolerance for those that want to disrupt the class to challenge the conventional wisdom, acting irresponsibly and being a bit out of control, we need to at least find a way to channel that energy where it can be useful. Being “responsible” is after all, a subjective interpretation. An act of defiance can be courageous and can often be the start of a new conversation about what is possible. Spontaneity contains raw and unfiltered energy that needs direction not control.
Training is necessary, information on how our businesses must operate must be transposed into profitable actions. Perhaps we might consider training that also cultivates creative deviancy, balances the focus on business practice and preparation, with discussions about freedom and conformity.
If we can cause others to Claim what they do in a way that is consistent with what lives inside them, to see their work as something more than a job, but a place for self-expression. We can have workplaces where people can flourish creativity, and where artistry may replace processes and the customer is embraced as a collaborator to the remarkable.


